Display technologies of various companies

It is not unusual for
smartphone display
technologies to be named
with strangely sequenced
consonants interspersed with
some numbers, acronyms
made up of the first letters of
technical words, or in some
cases, spacey-sounding
monickers. Creative directors
will never apologize for such
amazing works of wordcraft.
Where do such names come
from anyway? So let’s all get
down and do some serious
alphabet soup unlearning
with the names smartphone
display technologies go by.
Let’s do this minus the tech
mumbo-jumbo you can
acquire better via brochures
and concentrate only on what
their names stand for, below:
Smartphone Display
Technologies :
 
TFT-LCD. Thin-film
transistor liquid crystal
display. LCD screens
need light behind them
to shine through pixels to
make them visible. The
most commonly used
mobile phone display
tech better for viewing
text.
AMOLED (Samsung) .
Active-matrix organic
light-emitting diode.
AMOLED displays that
aren’t backlit because
each pixel produces its
own light. Offers higher
image quality while using
less power. Phones using
such tech tend to be
physically thinner.
Super AMOLED. AMOLED
upped to the next level to
include touchscreen tech
in the manufacturing
process. Allows increased
brightness and lower
power usage.
Super AMOLED Plus.
AMOLED with sharper,
clearer images.
Something much closer
to tech used by LCD. A
significant tech change
that has to do with
subpixel construction.
Super AMOLED HD . A
higher-definition Super
AMOLED display.
Super AMOLED Plus HD .
An even higher-definition
Super AMOLED Plus
display.
Retina display (Apple) .
Display with a pixel
density that’s high
enough for the human
eye to find it difficult to
make out any individual
pixels at normal viewing
rates. In other words, no
pixellation evident!
Super-LCD . A type of
TFT-LCD display being
bandied to rival AMOLED
for image quality.
Enables lower power
consumption than most
LCD technologies while
not compromising picture
quality.
Mobile BRAVIA engine
(Sony) . Tech long used
for televisions, it stands
for Best Resolution Audio
Visual Integrated
Architecture, and is also
a brand. Enables
improved images owing
to higher rates of
sharpness and noise
reduction.
NOVA (LG) . LCD-derived
tech. Offers increased
brightness and at the
same time more energy
efficiency.
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